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Image by Kelly Sikkema

Quiz

Check your current assumptions when it comes to consumers & shoppers behaviors in relation to brands

1. In general, people choices tend to be more driven by their expectations of gains than their fear of loss.
2. When market-shares of a brand are growing, so does penetration
3. A large proportion of the decisions that we take are driven by the subconscious part of the brain
4. When market-shares of a brand are decreasing, the main cause is generally a decline in purchase frequency
5. Consumers are usually not able to explain why they buy a brand rather than another one
6. The good advertising are working because they manage to persuade people to buy your brand
7. The number 1 concern of any brand should be to preserve its group of 100% loyal consumers
8. The main role of marketers is to build meaningful differenciation Vs other brands
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