Talking about how to influence people behavior, it is well known that the context in which a message is delivered has a massive impact on the way it is perceived ... this is what Framing is about. In this very good article signed by Dianna Lesage, we see some concrete example on how to communicate differently whereas you want people to stop to do something, or rather to encourage them to do something ... this is where you should tailor your message with either a Positive or Negative framing ...
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