Expected Outcomes
Check the specific benefits that you can expect from BrandImpact's approach in your area of responsibility
Strategy
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Focus the whole organization on the right strategic levers
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Reallocate your A&P towards the most efficient levers
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Amend your business dashboards with the most relevant KPI’s
Marketing
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Evolve your Brand managements toolkit
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Adapt your Brand Trackers methodologies
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Renovate your Brand positioning & execution
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Identify and better use your brand assets
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Revise your media strategy
Sales
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Increase the focus on the most critical parts of your portfolio
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Review and improve your promotional strategy
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Increase the brand’s presence & visibility in store
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Use heuristics to improve purchase rate
Organization & Culture
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Help your sales and marketing teams reaching their growth targets.
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Create a common view and vocabulary across your whole commercial organisation.
Insights &
market-researches
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Evolve your brief templates (pack, comm, media…) and market-research methodologies
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Align action-standards with the rest of the organization
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Ensure that your suppliers share the same view on what is driving growth
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Focus your resources on behavior-based methodologies
Finance & Supply-chain
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Increase the ROI of your marketing & sales activities
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Decrease the complexity of your products portfolio
Business schools
& students
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Provide students with the most recent marketing science learning about how brands are growing
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Make them ready to incorporate all the large organizations who have already embraced the Universal Growth Truths
