Testimonials

" The program that Fabien led for our Beech-Nut Team was extremely effective in imparting proven key principles that deliver brand growth and inculcating common language and theory across our entire commercial team (sales and marketing). His advocacy for brands to focus on penetration was extremely helpful in allowing us to sell-in our marketing plan. Not only was he a strong communicator and teacher but he was a great collaborator with our business."

CEP is a strong commercial program. As its key strength it is both based on proven theories and offers hands-on guidelines at the same time. This pragmatic combination makes it a holistic commercial approach for sales and marketing professionals. It has been a strong tool in our local commercial organization to establish one commercial language and mind-set.

From eye-opening theory to tangible workshops, the CEP program has become an implicit way of working within Hero BNLX. Resulting not only in commercial growth but also giving the commercial team a clear guidance and focus. Backing-up the theory with spot-on examples. Inspirational but hand-on, Fabien’s team made it work for our organization. As a result, by simply implementing the program and monitoring the results we have seen penetration growth on our brands.

I want to express my gratitude for the many ways you have impacted and helped transform Hero.
Without your open mind and strategic ideas our gold old brand would still be stuck in the 20th
century. With the CEP program you brought about a paradigm shift in our understanding of sales
and marketing.

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" The Commercial Effectiveness Program is the most efficient methodology I have ever implemented to our brands. It is based on universal truth and evidence which perfectly works to any brand.Thanks to this program our brands are growing significantly. I can highly recommend the CEP program that will really unleashes brands growth. "

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The training and advice delivered by Fabien and his team, has really helped to unify the language and business principles Organix people use , and has contributed to deliver fantastic results. I wouldn’t hesitate in recommending Fabien’s consultancy for any business looking for clarity and away forward to growth.

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I was already aware of the Brand Growth thesis of Byron Sharp, but during several workshops and
discussions with Fabien I had the opportunity to dive deeper into theoretical proven evidence as
well as guiding principles which were directly related with current issues around my daily work
and brand related topics. I appreciated the very clear, focused and pragmatic approach based on
concrete examples from different markets, categories and brands. With the individually customized
working material we were able to directly transfer the important key messages and outtakes into
practical execution within our core categories and all our commercial units .

The program is developed on genuine insights and it has helped us to make better commercial decisions.It has allowed us to have  one commercial language in the organization and many of our commercial key KPI’s are now related to it.

The  implementation has been led by Fabien who has done an excellent work in teaching, training and coaching on CEP with a strong combination of professionalism, commercial skills and also lots of joy for the participants.

This program is nothing you’d just implement and then you’re done – it’s a way of working. Working towards better decisions

This program is the one of the best training received in my 20+ years of experience! The scientific and fact-based approach challenged the mainstream principles we adopt for years, hence influenced the way we think and judge on every-day marketing (research) related matters.

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Fabien & his team have led the roll out of the training and awareness programme to ensure ourMarketing and Sales communities have a shared understanding of how to drive penetration growthand know how to build integrated plans to ensure maximum impact. He has developed thescorecards with Key Performance Indicators that have helped us to measure progress and steersupport plans.

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Cours très utile, avec une réelle portée pratique. En effet mon précédent stage chez JDE Belgique
était fondé sur les travaux de Sharp. J’ai donc vu au quotidien les éléments vus en cours, et vous
confirme que ces éléments fonctionnent.

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