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A clever ad need not cost a fortune. Lovely to see an ad agency showing faith in advertising
Byron Sharp• 1erProfessor of Marketing Science, Director Ehrenberg-Bass Institute
Aug 19, 2020
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Neuromarketing: The new science of consumer decisions | Terry Wu | TED…
A great TED talk from Terry Wu, Ph.D. illustrating some of the principles underlying the "Commercial Effectiveness Program" that we have...
Aug 19, 2020
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