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Aug 19, 2020
A clever ad need not cost a fortune. Lovely to see an ad agency showing faith in advertising
Byron Sharp• 1erProfessor of Marketing Science, Director Ehrenberg-Bass Institute
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Aug 19, 2020
Neuromarketing: The new science of consumer decisions | Terry Wu | TED…
A great TED talk from Terry Wu, Ph.D. illustrating some of the principles underlying the "Commercial Effectiveness Program" that we have...
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Aug 8, 2020
How Brands Grow - Part 2
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals...
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Aug 8, 2020
Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop?...
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Aug 8, 2020
Predictably Irrational
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that...
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Aug 8, 2020
How brands grow
It is a myth-busting book, in the tradition of classic scientific discoveries. Unlike most business books it's based on extensive data,...
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Aug 8, 2020
The Choice Factory: 25 behavioural biases that influence what we buy
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you...
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Aug 8, 2020
Brainfluence
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers...
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Aug 8, 2020
Thinking Fast and Slow
The phenomenal New York Times Bestseller by Nobel-Prize-winner Daniel Kahneman, Thinking Fast and Slow, offers a whole new look at the...
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Aug 8, 2020
Influence people behavior
Talking about how to influence people behavior, it is well known that the context in which a message is delivered has a massive impact on...
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Aug 8, 2020
New Packaging Discoveries: Handwritten typefaces
Want to come across more human? Use handwritten typefaces! Manufacturers increasingly emphasize humanness in their packaging design by...
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Aug 8, 2020
Competing for attention: The effects of jealousy on preference for attention-grabbing products
Jealousy As A Trigger To Unique Product Preferences Jealousy in private life can hover to a more general goal concept. Therefore, create...
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Aug 8, 2020
The True Power Of Front-Of-Package Labels
Front of package nutrition icons can influence buying behavior when comparing to other items. Therefore package icons need to be easily...
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Aug 8, 2020
The best way to grow consumer product brands
Consumer products companies throughout the world are waking up to a profound new finding: The best way brands can grow over the long term...
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Aug 8, 2020
5 Best Neuromarketing Insights of 2018
1. Why Dominance Sells A while ago we published an article about the Abercrombie effect, which stated that male customers’ preference for...
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Aug 8, 2020
Why Human-Like Shapes Increase Spending
Costly Curves? Why Human-Like Shapes Increase Spending And How To Deal With The Ethics Behind This Neuromarketing Principle: Exposure to...
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Aug 8, 2020
15 Example of Neuromarketing in action
The following articles outlines 15 fascinating examples of neuromarketing in action. Neuromarketing is taking the world by storm...
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