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REVEALING THE SECRETS OF

MARKETING-SCIENCE

HOW TO BOOST PROFITABLE GROWTH

Contact us for a free consultation

 Impact Brand is a strategic consultancy that provides solutions to accelerate profitable brands growth, by revealing breakthrough findings of marketing-science, and by helping to convert them into actionable plans.

Growth

Brand

Strategy

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More than

400

people trained yearly across multiple markets

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Many leading brands have already implemented the marketing-science based approach

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OUR EVIDENCE-BASED APPROACH IS ROOTED IN:

neuromarketing

behavioural

science

big data

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How much do you know about marketing-science findings  ?

The role of the subconscious brain (system 1) Vs the rationale brain (system 2) in the purchase decision ?

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The importance of attitudes Vs behaviours towards brands ?

 

Is it better to focus on acquisition Vs retention ?

Methodology

A constant quest for new consumers is the key to brand growth. This can be done by playing on 3 key levers :

  • Physical Availability

  • Mental Availability

  • Scale.

 

Discover our roadmap for the optimisation of these 3 key levers …

Mental Availability

BRAND GROWTH

Scale

Physical availability

Services

We offer multiple solutions to match your specific needs & specificities

Consulting

Trainings &

Workshops

Courses &

Keynotes

Know - how

A unique blend of theoritical expertise in marketing-science with  experience in implementation

THEORY

neuromarketing

behavioural

science

big data

ACTION
  • Mkg strategy

  • Brand positioning

  • Distinctive Assets identification

  • Promotional audit

  • Communication assessment

Outcomes 
WHAT YOU WILL ACHIEVE
  • Reduce uncertainty and debate within the organisation on how to grow brands

  • Enhance marketing & sales effectiveness

  • Eliminate wasteful practices

  • Help grow the value of your brand assets

  • Integrate sales & marketing activities

FOR WHO
  • Brand Owners

  • Business leaders

  • Insight & mkt research experts

  • Creative & media agencies

  • Business schools & Business Administration students

Application areas

Marketing

Sales

Marketing

Research

Business Schools

Agencies

DISCOVER CONCRETE OUTCOMES IN YOUR AREA OF RESPONSABILITY

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Testimonials

I would like to thank you for the exceptional delivery of the CEP program. The content created is great and valuable, but most valuable is the way how you did this. You have involved key stakeholders in creating the content, and delivered the content which full passion and dedication. This all resulting in extremely high approval rating for the CEP program.

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Witte Van Capellen - CMO Hero 2015-2016

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